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In this episode, Bluefield’s Keith Hays and Eric Bindler, delves into the canned-water company Liquid Death and the growing questions about bottled water, the incredible size of the bottled water market, and potential risks to water utilities, from perception to customer erosion. At the beginning of 2022, Liquid Death announced that it landed more than US$75 million in funding to expand its footprint. Growth + Water is a good thing in many cases, but Bluefield’s water experts raise concerns facing municipal water utilities and about tap water.
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