Hosted By
In this episode, Bluefield’s Keith Hays and Eric Bindler, delves into the canned-water company Liquid Death and the growing questions about bottled water, the incredible size of the bottled water market, and potential risks to water utilities, from perception to customer erosion. At the beginning of 2022, Liquid Death announced that it landed more than US$75 million in funding to expand its footprint. Growth + Water is a good thing in many cases, but Bluefield’s water experts raise concerns facing municipal water utilities and about tap water.
If you enjoy listening to The Future of Water Podcast, please tell a friend or colleague, and if you haven’t already, please click to follow this podcast wherever you listen.
If you’d like to be informed of water market news, trends, perspectives and analysis from Bluefield Research, subscribe to Waterline, our weekly newsletter published each Wednesday.
Related Research & Analysis:
In Europe, the need for sustainable water management solutions has been magnified by last summer’s drought and record-breaking temperatures. The increasing severity of water...
While artificial intelligence (AI) has indeed become a prevalent buzzword in many regards, capturing headlines over the past 12 to 18 months, its potential...
It has only been a couple of years since California emerged from the last drought (2011-2019). Now it, alongside neighboring states, has been thrust...