Hosted By
In this episode, Bluefield’s Keith Hays and Eric Bindler, delves into the canned-water company Liquid Death and the growing questions about bottled water, the incredible size of the bottled water market, and potential risks to water utilities, from perception to customer erosion. At the beginning of 2022, Liquid Death announced that it landed more than US$75 million in funding to expand its footprint. Growth + Water is a good thing in many cases, but Bluefield’s water experts raise concerns facing municipal water utilities and about tap water.
If you enjoy listening to The Future of Water Podcast, please tell a friend or colleague, and if you haven’t already, please click to follow this podcast wherever you listen.
If you’d like to be informed of water market news, trends, perspectives and analysis from Bluefield Research, subscribe to Waterline, our weekly newsletter published each Wednesday.
Related Research & Analysis:
The semiconductor market is a buzz with activity as high demand—primarily driven by consumer electronics and automotive sectors—and policy, namely the U.S. and the...
Bluefield’s Reese Tisdale and Keith Hays discuss Brazil’s municipal water market and the implications for new policies launched to invite private participation. The mercurial...
In recent weeks, both the American Water Works Association (AWWA) and Black & Veatch released their industry surveys of the market. We thought it...